About us

The Story of “Lilya”


Lilya is a name that holds in its syllables the essence of two worlds. A name of Arabic origin that resonates with the softness of flowers and the strength of roots, a name that carries with it the heritage of Morocco and the freshness of the Basque Country, two lands that meet at the heart of a unique history.


Lilya was born in the Basque Country, in a corner where the green mountains meet the breeze of the Cantabrian Sea. However, her soul was always connected to Morocco, the land of her ancestors, where the sun warms the desert sands and the aromas of spices fill the air. From a young age, Lilya witnessed how her mother, originally from Morocco, combined the ancestral traditions of her land with the serenity and elegance of the Basque environment. In her home, the fragrances of basil, incense, and jasmine joined the freshness of the pine trees and the sea breeze.


Growing up between two different cultures was the gift of a lifetime, and the inspiration to create Lilya, a perfume brand that fuses the best of both worlds. Each Lilya fragrance is a tribute to that duality: the mystery and warmth of Morocco, with its spices, woods and exotic flowers, and the natural freshness of the Basque Country, with its lavender fields, moss and sea air.


Lilya is a celebration of diversity and harmony. Each perfume is designed to evoke emotions, memories and moments of union between cultures. With Lilya, you take with you the magic of Moroccan gardens, the softness of the Atlantic breeze and the connection between past and future, between tradition and modernity.


It is a perfume that speaks of the beauty of roots that are not forgotten, but also of the freedom to create something new, something of your own. Lilya is a sensorial journey, a warm embrace from the land of your ancestors and a breath of fresh air from the north. A fragrance that, like Lilya, grows and transforms, but always keeping alive the essence of what really matters: the stories that connect us.