Lilya Perfume: a brand born from roots, emotions and family

Bilbao, June 2025 – Lilya Perfume is not just a brand, it's a story. A true story, born between Morocco and the Basque Country, amidst memories, emotions, and a lot of teamwork.

It all began with a clear idea: to create something unique, with soul, with purpose. Thus, Lilya was born, inspired by Mohssin's daughter, his driving force, his motivation, and his greatest strength. From the very beginning, the brand had something to say: that a perfume can be more than a scent. It can be a memory, an emotion, a bridge between cultures.

And along the way, Bilal, his cousin, appeared as a key player.

"I proposed the project to him, and he didn't think twice. He dove headfirst into it, as if the perfume was in his blood."

With his energy, ideas, and commitment, Bilal quickly became a key part of the team. Because that's what Lilya is all about: unity, trusting your people, and building from within.

The first releases reflect this duality:

🌿 Mediterranean Breeze: fresh, free and bright like the northern coast.

🌵 Alma de Raíz: deep, intense and warm, like our roots in Morocco.

Today, Lilya is growing step by step, with collaborations, community, and a lot of enthusiasm. And this is just the beginning.

Thank you for being part of this story.

Follow us on Instagram 👉 @lilyaperfume and join us on this journey full of aromas and soul.